Wednesday, 18 April 2012

Unit 7B Task 5

When you use a photograph in print production you need to avoid breaking copyright unless you have the permission of the photographer/s, and also the people and brands in the photos permission. Copyright infringement is a serious law and can be a massive drain to funds if it is infringed and copyright is broken by the use of branded products. You need permission directly from companies and people involved in the photo, if taken without their consent, then copyright is broken and fines will be in order. Models under the age of 16 will require a parent or legal guardians signature to get a photograph of them.
If a private home is the focus of the shot you need a property release and the owners permission for the photo. Paintings or objects also will protected by copyrights and a release is then required from the copyright holder.

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